6p method training package:
In 1960, a marketing professor named Edmund McCarthy coined the concept of "marketing mix," and designed a structure that he thought encompassed all aspects of a business: Product, Price. , Place and Promotion Due to the fact that all these words start with the letter P, this structure is called 4P.
Twenty years after Mr. McCarthy, a number of marketing theorists have come to the conclusion that the four-dimensional model is not very complete and does not meet the needs of some businesses (especially service-oriented companies). So they added two more parts to the 4p model: People and Process. With the addition of these parts, the shortcomings of the previous model were partially eliminated and (thanks to the commitment of these dear marketers to the letter P, the 4p structure was changed to 6p. Shaped.
